How to do a YouTube Live show & tell

We had such a good time doing our first public show & tell via YouTube live (replay at https://www.youtube.com/watch?v=C8dfgJQ8JEo&t=580s) I thought I’d share some of the back story about how we did it and what we learnt. So, my top 10 tips for a YouTube live Show & Tell…

1 — Have a good story to tell

Sounds obvious, but the richness of the story should stand up for itself. Which is why doing it infrequently is not a bad thing. We thought we’d tell our story twice a year but we may do it 4 times now.

2 — Seek permission (kind of)

There’s a form in most organisation for doing this stuff. Seek it out. But also be aware your biggest fans should be your senior stakeholders, so permission should be a cinch, because we all know the value of working in the open.

3 — Promote it

It’s a no brainer, promote it internally via email, and Slack, and heck, Yammer. But imagine you’re starting from a knowledge base of zero. Consider the 5 W’s — who, what, why, when, where. And use Eventbrite — it allows you to see who’s signing up, limit the numbers if (like us) you want people to join you in the building, and allows easy ways to follow up after the event.

4 — Draft the story, rehearse it

We could have said a lot more, but we wanted to keep a clear narrative and not overwhelm the audience. There was a cost to producing the show & tell but there were overwhelming benefits — team cohesion, a sense check of where we were at and what we’d achieved, and a certain amount of healthy fear (would the tech work? would anyone tune in?). Our deck is at https://docs.google.com/presentation/d/17Tr2_4PvkFQtHmLL4cLGqzjhaicZaCbUtH7OWEEk0X8/edit?ts=5c6ed341#slide=id.g4ce0afbf82_2_59

5 — Show the thing, use big type, show the people (big & small)

We’re big on showing the thing. And we were lucky that the week before our Show & Tell GDS showed us the way. Camera on screen and people, use big words on screen. Also ask people to send questions via email (and monitor it in real time) and TURN OFF YouTube comments. Strange creatures dwell out there….

6 — Test, test, test

Natch. Test the tech connection, test the lighting, test the setup (we used two benches to give it a newsroom feel and to hold the camera and mic!)

7 — Tech is fantastic!

This was the most surprising thing. We used YouTube Live with an old Logitech HD Pro Webcam C920 Web camera (about £80), sat on a Gorillapod tripod, a Rode NT-USB mic (about £125) and a LED lighting panel like the Neweeer 660 LED (again, about £80). All plugged in to a Mac via USB so we were in effect ‘webcamming’ the broadcast. And Wi-Fi stood up. It couldn’t have been any more low key. I’d highly recommend that mic setup (rather than a handheld) as it allowed the team to easily swap in and out. We also hovered between using a personal account and an organisational one — but glad we persevered with the corporate one

8 — Tech is terrible!

For whatever reason we had to use a Mac to connect to YouTube live — the corporate Surface Pros wouldn’t connect. We used the corporate YouTube account otherwise we’d have had to setup the account 24 hours before broadcast, but you’d have to do that to test anyway…

9 — Follow up

Thank people for listening in, remind them of the replay and share the slidedeck, and if you’ve done GDPR correctly invite them to the next one, whether it went well or whether it went badly!

10 — Repeat!

Because it was such fun, we had so many positive responses, we built relationships and it helped the team bond.

And thanks Mohammed for testing it all out, and the team for doing a fantastic job, and you folks out there, please contact us…

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ian roddis

ian roddis

by nature a product manager, working in digital and health